We employ unconditional quantile regression with region of origin fixed effects, whereby we find that attending live football matched significantly increases expenditures by inbound tourist in the UK, and surprisingly we find that such effects are strongest for those who overall spend the least. Higher spending individuals spend significantly more than those who do not attend football matches, even when such individuals are otherwise similar. We analyse the impact of football attendance across the tourism expenditure distribution which is a relatively neglected aspect within previous research.